How Often Should You Run PPC Campaigns

Kinley

Pay-per-click (PPC) campaigns can provide a much-needed boost to small businesses that are looking to compete for search engine traffic with larger companies. But small business owners need to effectively manage the timing, frequency, and length of PPC campaigns to get the benefits without breaking their budget. A small business with an effective SEO strategy can boost its website ahead of the competition in search engine rankings. But ranking high in searches is not easy as competition on the web continues to grow. Thankfully, a small business can compete by building an effective pay-per-click (PPC) advertising strategy.
  
PPC is a common method of online marketing. Businesses will pay for space for online advertisements and pay a fee each time the ad is actually clicked. Overall, 74% of small businesses with more europe mobile number list than 50 employees use PPC advertising. Oppositely, only 30% of small businesses with fewer than 10 employees take advantage of PPC ads. PPC advertising is an important tool for small businesses to develop brand recognition, a consistent web presence, increased website traffic, and a steady flow of new leads. A small business needs to be smart with its PPC ad strategy. Running ads at the wrong time or frequency can lead to failure. This article will provide some prudent steps for small businesses looking to maximize their PPC ad strategy without breaking their budget. No Time Like The Right Time A recent survey shows that small businesses are split fairly evenly on how often they conduct PPC campaigns.



37% conduct them as needed 27% conduct them around the holidays 36% conduct them consistently Determining the right time to run PPC ads is often overlooked. Even the most intriguing ad targeted at exactly the right audience will fail if nobody sees it. If you want your business’ PPC campaign to succeed, you need to figure out the best time to run your ads. First, you need to understand that the term “best time” is subjective from one company to the next. But you can figure the ideal time to run your PPC ads if you look at things analytically.