Technical SEO: How to Speed ​​Up Website Indexing and Improve Loading Speed?

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To promote a website, useful content alone is not enough. Correctly functioning functionality of the web resource is no less important. In order for search engines to highlight it among queries and put it in high positions in the search results, it must meet certain technical criteria. Technical SEO helps to set up a website in accordance with the requirements of search engines. This is a set of measures that make the Internet platform more convenient for users and improve its interaction with Google and Yandex algorithms. Search engines evaluate the site according to various technical criteria, among which the most significant are loading speed and correct search index.

In the article, the Grizzly team explains how to improve bulk email campaigns these indicators. How to speed up loading of a web resource? website speed optimizationFast page loading, no more than 4 seconds, not only makes the site more user-friendly, but also has a decisive influence on its ranking in search engines. A large number of images and development errors lead to this indicator falling. Therefore, the first thing SEO specialists need to pay attention to during technical optimization is the loading speed of the web resource. What measures should be taken? Optimize images Proper management of image size and format significantly reduces the amount of data transferred and speeds up page loading time. Search engines prefer large images, but everything is good in moderation.



It is better to place very large images on a separate page, and do not use images smaller than 150 pixels. They are read as design details and do not appear in the search results. Robots evaluate the content and relevance of images faster if they are located close to the text. You can make the image more specific with a caption, which also requires technical SEO optimization. Choosing the right format by size and weight is also important. For example, JPG is suitable for highly detailed photos with many colors, and PNG is suitable for logos. Clean CSS, JavaScript and HTML files CSS, JavaScript and HTML are the main technologies for creating Internet resources. They contain the code that determines the style, appearance and functionality of the site.

If it contains redundant and unoptimized files, they slow down the page loading speed and worsen the user experience. To fix the situation, you need to periodically analyze the codes and get rid of obsolete and unnecessary elements, use compression and file merging tools. They remove unnecessary spaces, comments and other characters, reducing their size and reducing loading time. Use CDN To host and distribute CSS, JavaScript, and HTML files, it is effective to use a Content Delivery Network (CDN). This is a network infrastructure that stores copies of your website with images, videos, styles, and scripts. CDN allows you to distribute resource loading between different servers, which speeds up their delivery to the end user and improves the site loading speed.