Google Analytics Benchmark Averages for Bounce Rates

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Let's see some data published by Google Analytics, comparing typical bounce rates by site categories70-98% Blogs and News70-90% Landing pages40-60% Content Sites30-50% Lead Generation Sites20-40% Ecommerce10-30% Service SitesWhy reduce your bounce rateThe reasoning I always make is the following: regardless of the type of site and the nature of the information you are publishing, keeping the visitor's attention for as long as possible is always a positive factor! Even if the user was simply looking for a telephone number, our ability, as web designers, must be to arouse curiosity and capture the user's attention, trying to push him towards more interactive navigation. Therefore I believe that the effort to contain and reduce the bounce factor is always an incentive to do better and improve your site.Here is a series of considerations that can help you reduce your bounce rate.Some factors to reduce the bounce rateFinally, here is a list of factors to take into consideration to reduce the bounce rate.1.

Avoid pop-ups : they generally annoy the web user, disturbing Business Owner Phone Numbers List their experience on the site. Furthermore, nowadays the popup experience seems truly anachronistic and linked to an old way of doing the web!2. Provide intuitive navigation : make sure the user doesn't feel stupid (or worse, think you are) because he can't easily find what he's looking for on your site. The most common reaction to not being able to find what you're looking for is frustration, and that's exactly what you feel when you don't find the content you're looking for.3. WebDesign : Webdesign both in terms of readability and aesthetics has acquired great importance. An 'ugly' site or one that is difficult to read, as well as increasingly influencing visitors' opinion on the quality (and credibility) of the company's services, has a negative impact on the length of the visit (why should you stop and look at something ugly, when just click back?)4. Site Speed : A slow site is the best repellent for any web user. A site that takes a long time to load also has negative consequences on search and conversions. Furthermore, today many users surf on the move and therefore with connections and devices that perform less well than normal computers: let's not make them wait too long!5. Use responsive web design: a responsive website adapts to the device that is viewing it, guaranteeing all users easy navigation and a better experience on the site. A more navigable site certainly reduces the bounce rate.6.




Manage priorities better : sites generally achieve a conversion with a landing page (typically a short journey that leads to the sale of the service) or through a conversion objective path (a longer series of pages that the user must cross to obtain the conversion). We think about the objectives and build paths that are easy to reach: we accompany our users through the site!7. Segment information : grouping different content into segments or categories ensures more relevant and targeted traffic.8. Don't just focus on SEO : Loading your page with keywords can help your site get some traffic, but if the user reaches your site through a search, remember that they expect a response. Focus on the content!9. Use of advertising : advertising on your site must be managed carefully. Web users have developed a sort of blindness to it and Google has begun to penalize sites with too many ad units. In particular, sites with multiple repeated units, designed to host external advertising, are penalized.