What this does is essentially make a unique version of your page without phy

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Establish goals that tie back to your business objectives. When you can analyze goal completes in Google Analytics, the process of creating a Facebook ad campaign becomes substantially easier (and more effective). A simple way to analyze your strongest performing website pages is to select “reverse goal path” under the conversions section in Google Analytics: google analytics goal complete facebook ads Doing this allows you to get insight into which URL slugs on your website are generating the highest volume of the goals you are actually interested in. After identifying the page that yields the most goal completes, the one you’re going to direct traffic to using Facebook ads, you’ve got two options: you can either clone the page and use the new version explicitly for driving Facebook traffic to, or you can leverage UTM parameters for tracking.



Unless you’re a masochist, option two is the right one. If you choose to clone a page Benin WhatsApp Number explicitly for use in Facebook advertising, you’ll want to ensure that the duplicate page is unlinked from the rest of your site’s navigation. This just means that it lives separate from your main site navigation and cannot be reached by any means outside of the direct URL. Most platforms allow you to do this quite easily. Squarespace, for example, only asks users to drag the cloned page into the “unlinked” section of their site editor: squarespace unlinked page From there, you can make changes to your Facebook ads landing page and direct traffic there knowing that all of the resulting data came exclusively from that specific paid channel (as opposed to organically or through paid search). The infinitely easier way to track goal completes is to use UTM parameters.





In Analytics, the page that has the UTM parameters will have its separate set of performance data. What you will want to do, especially if you are going to run multiple versions of ads, would be to make the UTM as unique as possible; this will allow you to distinguish when testing. Here is an easy tool that helps you build and generate UTM parameters. For your UTM parameters to show correctly in Google Analytics, make sure you fill out every section of the tag: Source_Medium_Name_Term_Content An example of this would be something like this.