With the rise of mobile and voice search

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And the Hummingbird algorithm is a step toward accurately understanding the query. The Hummingbird algorithm is closely related to what content Google recognizes as quality content. Therefore, for SEO optimization, we need to understand the impact of the Hummingbird algorithm on the Google search engine and see what changes it will bring to us. 3.1 Identifying intent through semantic search Before the Hummingbird algorithm, Google treated search keywords literally. However, the Hummingbird algorithm has made it possible to understand the intention behind every search keyword. For example, before the launch of the Hummingbird algorithm, when searching for 'nearby convenience store', only the dictionary meaning was taken and the results were displayed. However, the searcher's intention is that he or she wants to know which convenience stores are located close to him or her.


The algorithm update shows search results tailored to your intent and provides a positive user experience. Understanding Cambodia Phone Number Data the user's search intent and displaying the results is the core of the Hummingbird algorithm. 3.2 Determining intent through interactive search The Hummingbird algorithm understands the context by analyzing synonyms and substitute words when searching in the manner of everyday conversation. So, you can get highly relevant search results even when you do a voice search on Google. This can be seen as part of an effort to continue to lead interactive voice search and dominate mobile search through smartphones. , queries have become increasingly conversational. While a few years ago people would type short keywords into search engines, people now ask complex questions using sentences. Google's update focuses on better understanding conversational queries through natural language processing. This change has resulted in SEO focusing on a variety of keywords that take conversational search terms into account rather than relying on one or two words with high search volume. This does not mean that the keyword must be included in order to appear at the top of search results.




This shows that even if there are no search keywords, the content can rise to the top if it meets the search intent. 4. SEO strategy tailored to the Hummingbird algorithm So far, we have learned about the overview, impact, and operation of the Hummingbird algorithm. How can I use the Hummingbird algorithm? Or, if an issue occurs with the Hummingbird algorithm, what would be the best way to resolve it? Let’s find out how to optimize SEO based on an understanding of the Hummingbird algorithm . 4.1 Use the keyword tool Keyword Tool - Hedley Digital keyword tool The Hummingbird algorithm is an algorithm that understands the intent of search users. Therefore, selecting keywords for your site and content is very important. It is necessary to identify what keywords exist and work on increasing inflow by creating content appropriate for them. We recommend using Google Keyword Planner . This is a keyword tool provided by Google Ads and can be used for free.