Artificial intelligence has entered many

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The biggest impact on this concerns the availability of tools for so-called generative artificial intelligence. Today, every Internet user can ask questions to artificial intelligence and get quick answers, not only in the form of text, but also in the form of images or videos. It's a huge change and the possibilities are endless. We're all just learning how to use it effectively. In many cases, it's a trial-and-error approach. The first guides and training related to artificial intelligence appeared. We strive to keep up with trends and learn by doing. What are your plans for the progressive development of artificial intelligence in Santander Consumer Banking?

The success of the current campaign, the positive feedback from the Austria WhatsApp Number market and especially from customers, is what drives us forward. We are thinking about progressive campaigns and communications. Marketing is becoming a testing ground for banks to work with artificial intelligence. I think a lot of trends come up and we get amazing results, but they don't last very long. Things will be different with artificial intelligence.  areas of our work and life. The biggest challenge now is to understand it and use it skillfully. There are many innovations ahead of us that will emerge using artificial intelligence and make our messages more relevant to customers and our products more accessible.

Read also: Artificial Intelligence in Brand Communication and Work Optimization. Interview List the most important benefits and limitations that you have noticed when using artificial intelligence in your daily work The biggest benefits of using artificial intelligence include, first of all, speeding up work. Things that used to take hours can now be done in seconds. This is an amazing change. By the way, it’s worth mentioning the risks associated with it. This is too much trust in artificial intelligence. We cannot uncritically accept the certainty and truth of inquiry results.