“Oishi” strengthens its restaurant portfolio by opening “Sakae”

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“Oishi” strengthens its restaurant portfolio by opening “Sakae”, a unique flavor The only one of Shabu-Shabu and Japanese sukiyaki Penetrating the premium market - high-end target group "Oishi", the creator of Japanese food recipes Strengthen your portfolio Japanese restaurant group Ready to continue developing and creating products and services. Recently launched "Sakae" offering an authentic Japanese food experience. Through its unique flavor The only one of Shabu-Shabu and Japanese sukiyaki Penetrate the premium market - high-end target group, Mr. Paisan Aowsathaporn, Deputy Managing Director Food Business Division, Oishi Group Public Company Limited or OISHI, revealed that throughout the past period, or more than 2 decades, the development and creation of new products and services has been continuous and consistent in order to be able to respond to the needs of More and more diverse and specific customers are considered a business .


Strategy based on the corporate vision that Oishi “is a leader and creator Phone Number List of the Japanese-style food and beverage business. To provide a good quality of life to consumers and create sustainable business growth.” 04 “With this latest move, we (Oishi) have a plan to strengthen the portfolio. Japanese restaurant group and expand the business wider Under an aggressive marketing strategy One important core is spin-off brands (Spin-Off Brands) to increase sales opportunities and reach a variety of consumer groups. which focuses on creating new brands, penetrating new markets - new segments, and targeting new target groups. At the same time, we also create and launch Japanese brands/restaurants. Premium service under the name "SAKAE" (SAKAE : The Signature Taste of Shabu Shabu and Sukiyaki) highlighting the best ingredients. Premium Wagyu Beef Imported from Japan Combining unique flavors .



The only one of Shabu-Shabu and Japanese sukiyaki Penetrate the premium market which mainly targets the upper- and middle-class target groups,” Mr. Paisan said. As for “Sakae”, it is a Japanese restaurant in the shabu-shabu category. and sukiyaki Ready to deliver an authentic Japanese food experience. Premium level Through the charm of unique flavors The only one of Shabu-Shabu and Japanese sukiyaki Highlight the best tips Raw materials are selected and imported from abroad, including A4 level Wagyu beef (Japanese Wagyu (A4) Beef), F1 level Wagyu beef (Japanese Tokusen Wagyu (F1) Beef) and Sakae Signature beef (Sakae Signature). Beef) or beef from the neck of a cow Served as a set per person. With side dishes and original soup There are 2 formulas to choose from, both mellow and rich: clear soup, light but mellow flavor (for shabu-shabu) or black soup, strong flavor. (for Sukiyaki) by marking the official opening of the first branch at The Park Life Project - Rama IV Road (Khlong Toei Intersection) today. “From the official launch of "Sakae" it has resulted in the food business.