DON'T WAIT TO SET UP A REMARKETING CAMPAIGN

vxoannl

You have probably already noticed how certain websites have the annoying tendency to reappear before your eyes after you have visited them. They seem to be everywhere, both in the advertising spaces of your email and on other sites you visit… And the most surprising thing is that it can be a travel site, a chocolate site, a flower site, or a clothing site. Everything goes! Many Internet users accuse Google of being responsible for this advertising hype, but the responsibility of this search engine stops after the development of its advertising platform. For the rest, it's all the other websites that do remarketing that we have to blame! As part of this article, the professionals from our web agency will look at Google remarketing but do not hesitate to leave us a comment if you would like to know more about other search engines.

SUMMARY What is Remarketing? How do I set up remarketing on my site? On which platforms can remarketing be used? But why use remarketing in your online advertising strategy? What is the difference between remarketing and retargeting? What about dynamic remarketing then? Don't wait to set up a remarketing campaign . WHAT IS REMARKETING? Remarketing is also called “retargeting” in English, that is to say “re-targeting”. These are all the online advertising techniques and strategies implemented automatically by websites Phone Number List  to track visitors who have not acted the way they wanted (be careful, Big Brother is everywhere!) . Most of the time, the “action” we are talking about concerns the act of purchasing or making contact (understand that customers have not made the purchase). E-commerce sites will therefore tend to follow and solicit Internet users who have left the site without having completed the purchasing process.



Remarketing is also used by all businesses that want to strengthen their online visibility. As you can see in the illustration below, remarketing banner ads look like this. In this case, it would be an Internet user who visited the site of our web marketing agency and who then left without making a purchase or making contact. During a visit to another website, this Internet user will therefore be re-targeted by My Little Big Web. ad-remarketing . HOW DO I SET UP REMARKETING ON MY SITE? To do remarketing on the Google network, you must first create a list . " A list ? But a list of what?” Quite simply, the list of Internet users who visited your website. Your audience, in short.