Tips to sharpen the customer’s 5 senses in your retail store

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Knowing how to sharpen the customer's five senses in your retail can make all the difference when creating a positive and complete experience for your consumer. We know that many people, especially in recent years, have started to consume more online. However, this is not an excuse to neglect your POS . Quite the opposite! Think of it this way: If the shopper can now buy online, but still continues to go to your physical store, it is because you offer him something special on his trip to your supermarket.

And although it is extremely important that you offer a homogeneous purchasing experience across digital and physical sales channels , – that is, ensuring that the customer feels satisfied and has a cohesive “purchasing journey” in whatever channels ws data  they use to make the purchase, – there are still factors that digital cannot cover. And many of these factors are related to the consumer’s five senses Therefore, we will give you good tips to sharpen your customer's senses and make their visit to your POS satisfactory. Afterwards, it is your mission to ensure that it continues to be well served by your business across all the channels you provide.



How to sharpen the customer’s five senses? See our suggestions for good sensory marketing in your supermarket 1. Vision To talk about the customer's senses, let's start with vision. After all, it can be said that this is the most explored direction in supermarkets. It all starts with the store facade which, when it is in good condition (clean, with up-to-date painting, with well-positioned posters, etc.), helps to ensure a good first impression for the customer.

To sharpen your sense of vision, there is nothing more obvious than opting for excellent visual communication in your supermarket. In fact, we have already written an article that talks exclusively about how to create good visual communication at your POS. Still, here we will highlight some points that you should take into consideration when stimulating your customer's sense of vision while they are in your store. Check out: Posters and price tags Create posters with prices and promotions that help build and strengthen your brand identity.