The report incorporates data from shopping campaigns on the Google

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RLSA for Competitive Industries Shopping Remarketing Lists Decrease CPA Too Even with a large bid adjustment, many advertisers only saw their CPC for these audiences rise by a few cents. The result was, in most cases, that these audiences converted at CPAs nearly one quarter that of the rest of their shopping efforts. Most users chose to add these audiences as “Bid only” audiences, but a few took it one step further and added them as “Target and bid” audiences, which allows you to exclusively serve shopping ads to users who had previously been to your site.

While these users saw similar improvements in CTR, CVR, and CPA, it’s worth noting that many IT Numbers saw significant decreases in reach from this “Target and Bid” approach, in many cases losing as many as 98% of their total impressions from these shopping campaigns, so be cautious applying this type of ad targeting. target and bid remarketing shopping lists How to Set Up Shopping Remarketing Lists Advertisers can add remarketing lists as targets to their shopping campaigns similarly to how they add them to their display or search campaigns. Within the shopping ad group, select the “Audiences” tab, then hit the “+Remarketing” button. From here, you can add any existing remarketing list(s) and select either the “Bid only” targeting (recommended) to set a bid adjustment for these returning audiences or the “Target and Bid” option to exclusively serve ads to these users.





how to remarketing shopping lists Whether you’re new to managing shopping campaigns or you’ve been doing it forever, this new RLSA targeting option for shopping campaigns is sure to take your campaigns to new levels this holiday season! Data Sources Data is based on a sample size of 26 accounts (WordStream clients) with early access to RLSA for shopping while the product was in Beta. Search Network in September 2015. Mark Irvine MEET THE AUTHOR Mark Irvine Mark is the Director of PPC at SearchLab Digital. Previously.