Their email open rates are under

FristDatabase

This article was first published in so we pulled it from the archive, updated it, added new content, and hope you find it useful! This past week I received a number of questions from our customer service department. A number of customers have called in with an interesting question. They are small business owners who have built an email list… But they have a problem. They’ve spent a ton of time and money identifying prospects and customers and adding them to an email list. They’ve been doing everything the email marketing gurus say. They’ve been sending regular emails… they’ve been writing great content. they focus on keywords and links they craft headlines and great calls to action…


they split test subject lines and work on their copywriting. Despite this constant effort and work, they still have very low engagement rates.  … and click rates hover around … if they are lucky. Many have worse open and click rates – it’s scary! Everyone Frist Database knows text message marketing has better engagement rates… and it takes a lot less effort. It’s much easier to write a character message and get a read rate of over ! So the million dollar question… how do you move the people from your email list over to your text message marketing list? It’s a great question… and I have a few ideas. First, let me help you right off the bat. Tip …





Add a signup form to collect cell phone numbers right on your website. Think of it… you’re already spending money to advertise online… and you get traffic to your website… you might as well hit up your site visitors for their email address AND cell phone number. This will automatically add people going forward to both your email and your mobile marketing lists. It gives you two bites of the apple! Just remember to put the correct disclosures on the opt in form and make sure to add the right disclaimers to your website terms of use. Remember this: It’s best practice to ask online texting list signups to double opt-in.