by having a label that says ad

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Based on the results we can decide how much we want to invest in the campaigns. For example, if a campaign is having good results we can increase the budget or, on the contrary, if there are campaigns that are not meeting expectations, lower the budget or, if necessary, pause them and transfer the budget that we have in this campaign. to which it is bringing good fruit. With Google Ads campaigns we cover the final phase of the sales cycle (sales funnel) we reach people who have a real interest in the product with Google. You may be interested in: What is a sales funnel? How does Google Ads work?


The way Google Ads works is very simple, the type Austria WhatsApp Number of campaign most used in Google Ads are search campaigns, which you surely know, since several times a day you search for a solution, product or service on Google and as a result you get a list of ads. . For example, this is the result of searching for car rental in Bogotá. The first 4 paid ads, which are distinguished . The rest belong to organic positioning or better known as SEO. As you can see, Google gives priority to advertising, this with the aim that ads including yours have more visibility and receive more clicks.




In order to use this type of ads with your product or service, you must choose some keywords that are related to that product you want to sell. Then you include those words in your Google Ads account, you create the ads , you assign a budget to the campaign and this is how you begin to appear in Google results. Throughout this guide, I am going to explain in detail how to organize each element of the account, so don't worry and study each unit.