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The solution ? Use influencers in the field of marketing to lead a strong campaign. These influencers wrote articles and participated in video interviews on the theme Back to the Future. The objective was to speak about the future of content marketing by discussing a research report published by DivvyHQ. A report used to generate leads. Results Each campaign increased the number of downloads of the research report by and conversions by in the week following its publication. DivvyHQs influencer campaign Metrics to analyze in the middle of the funnel To analyze your influencer marketing performance at this stage, evaluate.
The best performing message types Influencers opinions on your products Growth in Albania WhatsApp Number the number of subscribers on the companys social networks Traffic to your website and landing pages The conversion rate downloads, registrations, quote requests, etc. Bottom of the Funnel BOFU place aux conversions ! For each euro invested in influencer marketing, there is €. return on investment! I tell you about it, in detail, in the video below Most endoffunnel campaigns aim to drive sales. At this stage, most of your targets know your business and the value of your productsservices.
Why use influencers at the bottom of the funnel? of buyers are more likely to contact a business based on recommendations . During his reflection, a BB prospect checks the ereputation of companies that can meet his needs and he relies on the recommendations of recognized experts. What marketing influence strategy should you adopt for the bottom of the funnel? Depending on your product or service, conversion goals may include direct purchases, trial signups, andor subscriptions. When planning your conversion campaign, you must clearly indicate to your ambassador the calls to action to integrate into their publications.
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