White and silver represent cleanliness

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For example, you can use contrasting colors within animage to make text stand out from its background. Complementary colors, such asyellow and purple, or blue and orange, provide maximum contrast with oneanother. Here’s a great example from Dunkin Donuts’ menu using color in a waythat relates to their orange and pink logo. Dunkin Donuts menu Dunkin Donutsmenu Contrast can also be used to guide people’s actions; to let people knowwhat you want them to do. If you want to increase ‘click-through,’ make surethat there’s a strong contrast between the call-to-action button and the restof the design. You can check how colors contrast using a color wheel. A colorwheel shows how colors are related visually. For example, complementary colorsare those opposite one another on the color wheel. Color Wheel from DecoArtColor Wheel from DecoArt Colors also give visual cues meaning. For example, agreen button usually indicates an affirmative action, like ‘OK’ or ‘Accept.’But if you were to design a large ‘Accept’ button and make it red, it couldconfuse the user, and in some cases, the results could be disastrous.


What dodifferent colors mean for your brand? Let’s talk about the Find Your Mobile Number List most common colorsused by brands, and what meaning or feel they can invoke from their audience.Red can trigger powerful emotions – positive and negative, to create a sense ofurgency – which is why it’s effective for sales. It also encourages appetite,so is used regularly in the fast-food sector: think of KFC and Wendy’s. Orangeis considered light and fun, so it suits less ‘corporate’ feeling brands.Darker shades of orange are associated with autumn, which lends itself to more‘earthy’ brands. An example is The Home Depot. Green is easy on the eye andsynonymous with health. So you’ll often see it used by brands promoting healthproducts such as pharmaceuticals, and food brands. It can also be linked togrowth or power such as with financial or military organizations. That’s quitea range, from Whole Foods to BP. Blue has a calming effect and is the color ofreason, but also of strength, wisdom, and trust. It’s a safe color option, butbrands need to consider if it will help them stand out in their space. A solidexample is Facebook, now Meta. Pink has historically been used to portrayfemininity, like with Cosmopolitan Magazine and the massive pink-wash ofBarbie.







Now a lot of mainstream brands have used it successfully in manyindustries to “break the mold”, such as Lyft. It portrays youth, but alsoinspires comfort and represents hope. Black is synonymous with luxury andpower. When combined with a bright color, it can add energy to sophistication.Black is well suited to industries like sport and fashion – but not to others,like health. Some examples include Apple and Nike. and are often used for a modern look and feel. They need to be usedcarefully, as they can lack personality. Many brands use white to complementanother, more dominant color. When executed well, such as in contrast withblack, adding white or silver to your design offers a modern and simplisticlook. Again, look at Apple and Nike. Imagery Images work well on digital media,but there are some points to consider. Firstly, audiences respond well toimages with people in them. It helps create an emotional connection ascampaigns are targeted at real people and your imagery needs to reflect that.Introduction to Graphic Design: