The Role of Artificial Intelligence in Design

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Neural networks have learned to solve applied problems in design: create illustrations, draw logos, generate interfaces. The number of areas of application is growing every day. Some consider it a threat, others - a necessary tool in work. The aim digital team, together with industry experts, understands how artificial intelligence helps designers and what is needed for effective work.

Will neural networks replace designers?
On the one hand, neural networks already perform routine tasks: creating creatives and illustrations, developing interface elements, generating landing pages, processing photos, selecting references. This allows you to speed up the work and reduce costs. And in some cases, replace novice designers.

On the other hand, neural networks are not yet able to completely replace the creative process. A designer does not just draw, for example, an interface. He takes into account the needs and mood of the audience, the cultural context, the situation on the market. Technologies can offer many ideas and options, but it is the person who decides what will work best for a particular project.

Neural networks are a tool that helps designers, just like Figma or Adobe Illustrator. And here's why:

AI can analyze large amounts of data, which reduces the time it takes to find ideas.

Neural networks produce an infinite number wordpress web design agency of variations, which helps find the best design for a project.

They expand creative boundaries and give the opportunity to experiment.

AI simplifies or eliminates routine.





Today, designers have unique skills that cannot be automated, such as empathy, critical thinking, curiosity. Therefore, neural networks will not replace them, but only change their role.

​​"Neural networks can become an indispensable tool for all designers. Perhaps they will develop to such an extent that they will be able to produce a complete solution, rather than generating only individual design elements: illustration, typography, photography, etc. But I am sure that they will definitely not replace designers of the middle level and above. Firstly, their results will still need to be structured. Secondly, a neural network will not be able to reproduce what a person can see, analyze and feel."

— Lera Obrazkova, a leading graphic designer at STM Samokat in ecom.tech (ex. Samokat.tech)

"The future of design is connected with the acceleration of routine tasks. For example, it could be the creation of design systems. This is a monotonous process based on certain algorithms, which in turn follow templates. Accordingly, neural networks can help to create a component base based on the provided design layout. This will significantly accelerate and optimize processes, and I do not see a threat to designers - on the contrary, it is a tool that will save time."