Key ranking factors in Yandex

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Yandex ranking factors refer to a system of parameters and metrics that are used by search engines to establish the relevance of commercial sites by keywords for sorting in the search results line.


Domain Ranking Factors
Domain factors are the features of a website name that can influence its promotion by bringing it to the top of search results.

Domain age. More related to Yandex ranking than Google. The longer a site name exists, the more trust the search engine shows in it. According to statistical studies, it is more difficult for new pages to occupy top positions.

Region of registration. Domain promotion is carried out by geo-dependent search queries. It will be difficult for a regional commercial company to be placed at the top of the search results in the capital, but in its city it can take one of the first places.

Server placement. Having a server in the same region where the web resource operates will help improve your search engine ranking.

SSL certificate. The use of https:// is assumed on every electronic page. The encryption protocol collects important information, including payment details, addresses and contacts. The absence of a certificate makes the Internet portal unsafe.

Keys in the site name. The specified Yandex ranking factor helps to raise the page in the search results. It is important not to allow spam, otherwise the effect will be the opposite.

Domain history. The site name is assigned sanctions and attached links. Before purchasing a specific domain, it is important to know its history in advance. Resources with changing hostings, frequent attacks, and falls cannot be brought to the top. Google resets such link history, which worsens ranking results.

Technical ranking factors
Resource availability. It is important that the portal's public pages are open to all visitors. If the resource gives errors or broken links, this is a sign of poor page quality.

Loading speed. A significant Yandex ranking factor that increases the success of working with the user. Optimally, the page should not load longer than 400 ms. The lower this indicator, the more successful the resource. High speed has a positive effect on the behavioral characteristics of visitors.

Viruses, spyware. If the system detects a potential threat to customer information, the portal may be subject to sanctions.

Spam, hidden content. Is a sign of abuse of user trust for the search robot and entails fines.

Personal IP. If there are sites with the same address on the network, the Yandex search engine recognizes them as resources on one server, one owner. If portals are created for one topic, their promotion will be complicated. Most resources on the network do not have a unique personal IP.

Displaying non-existent pages. Such resources are assigned the on page seo service code 404. It informs the search robot about the absence of the page, which is not included in the search results.




Internal redirects. Difficulties often arise for owners of old sites that have numerous changes, deleted pages, redirects. The search engine has a limited number of pages to crawl. Exceeding the limit does not allow the robot to check all pages of the site. Owners need to take care of cleaning the resource from unnecessary internal redirects, recording direct links with code 200.

Adaptive design. Having a mobile layout significantly promotes a site in Google and Yandex. Search engines have separate results for mobile versions. Adaptive allows you to retain users on the portal.

Content Ranking Factors
The group of criteria indicates the need for high-quality design of headings and keywords.

Page title. Selected by SEO specialists to attract an audience. Title contains keywords and a volume of up to 70 characters.

H1 is the second most important heading after the title. It reflects the essence of the content presented in the article or on the page, the products or services offered.

Description. It is a description of the page, indirectly affects the work of Yandex. It is recommended to place a high-quality unique selling proposition inside the description.

Breadcrumbs. Breadcrumbs is a navigation tool that allows you to conveniently navigate through the sections of the portal.

Text relevance. The site should contain well-developed, highly unique content. The robot checks whether the resource's subject matter matches the published information. The more complex the text, the lower its relevance. It is important to consider the key density. The presence of a query in the first sentence has a positive effect on the search results. LSI phrases, division into sections, and lists are welcome. Additional traffic is obtained through alt and title images. Video increases the diversity of content.


External ranking factors
A group of factors is responsible for the placement of the link base.

Age, IP of the donor. A link is considered more useful for Yandex if it transfers to a site aged 1 year or more. The correspondence of regions and topics of the original and new sites has a positive effect.

Dynamics, diverse, anchors of links. It is important to preserve the natural nature of the growth of the number of links. It is useful to use anchor and non-anchor options. Links from significant sites with live traffic have authority for Yandex. It is important to get rid of visits to pages that do not exist.