Bottlenecks in Marketing: 4 types that harm the team

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By Camila Foragi

Bottlenecks in marketing are basically all the processes that impede, hinder or limit the execution of demands and consequently the growth of business.

Continue reading and discover the 4 main bottlenecks in marketing!

summary
Identify bottlenecks in marketing
Identify bottlenecks in marketing
A marketing team has bottlenecks especially when most of its processes require different production speeds. Therefore, it is difficult to identify them, and even more so, to solve them.

Therefore, if there are several of them inserted in the same process, an intense analysis as a whole is necessary, in order to try to improve each flow and ensure that each process that is dependent on another does not harm the final result.

4 MARKETING BOTTLENECKS THAT MOST HARM THE TEAM AND ITS SOLUTIONS
Solving marketing bottlenecks is essential to maintaining the company's competitiveness and eliminating a series of problems and losses.

Check out 4 marketing bottlenecks that could be holding your team back!

Disorganization of digital assets

Digital assets are all documents that are relevant to the representation of your company. It is essential that they are always in order and accessible so that your marketing collaborators have quick and easy access to them, facilitating the workflow.

Sales team without contact with the marketing team

A lack of connection and synergy between the sales team is extremely detrimental to your business. Therefore, it is important to dedicate yourself to ensuring that they share all the information and achieve the established objectives and goals.

Multiple platforms

Often, what makes the marketing team's work difficult is the use of multiple platforms, which generally hinders the search for digital assets and relevant content, as well as causing the marketing team to waste time trying to perform basic tasks, such as: finding which tool it is on, and what format the other one wants to share is in.

Decentralized information

Furthermore, it is important that all information is centralized in one place and that there are Japan WhatsApp Number List access controls, as well as being able to share it with the desired team member. For all marketing team processes to be fluid, it is extremely important that each team member can have the information from the previous stage in one place.

Conclusion



Bottlenecks in marketing are productivity indices and, if resolved, can generate benefits such as savings and large-scale production in an organized manner.

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