This is marketing for pragmatic managers

sharminjahan34

Unlike performance, these terms are not associated with specific approaches or strategies, their essence and difference are only in the tools. Digital marketing is promotion using any technology and gadgets, including offline advertising on digital billboards and sales using calls and SMS, Internet marketing concerns the consumer only online. Therefore, it is incorrect to contrast performance, digital and internet marketing: the first is a whole concept, the other two include sets of promotion tools and communication channels.


Digital and internet marketing, as a rule, aim at indirect results that are Real Estate Photo Editing Service not expressed in clear figures: to increase sales, to increase profits. In addition, they are not characterized by a systematic approach: an internet marketing agency will offer you a pool of individual services: SMM, increasing website conversion, SEO or advertising in YAN. Performance agencies specialize in comprehensive promotion, for example, performance SEO includes website optimization, increasing conversion, and deep analytics. Thus, there are only three modern strategic approaches to promotion: branding marketing, performance, and their synthesis – brandformance.




Who needs performance marketing and when The performance approach is equally good for small and large businesses, both in the B2C and B2B segments. : measurability of results provides transparency, i.e. advertising costs are always justified, and the contractor receives money not for abstract work, but for your profit. In addition, all decisions you make to adjust the strategy are based on the analysis of specific data - and therefore are effective.