Citations are link building

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Never forget that Google doesn't want the same search results in the top ten ten times. Google deliberately wants to deliver different results because every user has slightly different experiences and expectations. That's why it's so important to have your own style. Your own approach and specific strategies always set you apart from the competition. What works and what doesn’t – testing is difficult This is very difficult in SEO because Google crawls websites multiple times to really capture changes and evaluate them accordingly. Little happens here from one day to the next. Optimizations can only have an effect after a few months. If you optimize hundreds of factors within a short period of time, it becomes extremely difficult to say which factors affect the rankings and how.


The topic of spurious correlations is also a popular trap in search Barbados Email List engine optimization. Years ago, numerous ranking factor studies said that the number of FB likes and other social media signals were relevant ranking factors. However, Google has confirmed that Facebook and Co. are like a black box for them. This statement makes sense, because how are Google crawlers supposed to get access to social media channels? In addition, every country, every industry and every keyword has ranking factors that are weighted differently. So you can't create a template in SEO and apply it always and everywhere. So you have to act depending on the situation and only SEOs who act individually can do that.



This is how SEO lives again – a practical example You have to look across the pond to discover real SEO fights. A recent example is Chase Reiner vs. Ruan Marinhos. Both are well-known SEOs who have achieved fame through their YouTube channels. Here they regularly give practical tips on optimizing websites for Google. Chase Reiner has also created a very large community on Facebook . At the end of 2018, the American SEO communities were amazed. Chase Reiner flatly claimed that he doesn't do link building and that he no longer considers it effective. An opinion that is heard more and more frequently in the German SEO community, for many US SEOs this statement was proof that Chase Reiner had no idea and downright demonized him.