During the Spring Festival,

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At the beginning of , Douyin e-commerce listed the top two thousand brand merchants by sales on Tmall, with the goal of allowing all these brands to enter the Douyin mall. It is understood that about of the target brands have already settled on Douyin. In May , Douyin put the mall on the homepage of Douyin and continuously launched activities. During Double , Douyin launched the Douyin Double Goods Festival;


During the Spring Festival, Douyin launched the Douyin Goods New Year Goods Festival , and Indonesia Telegram Number Data also learned how to use traditional e-commerce’s low-price promotions and full discounts. Among them, during the Douyin Double Good Things Festival event, platform shelf e-commerce drove average daily sales to increase by year-on-year. During the Douyin Good Things New Year Goods Festival, the platform mall scene drove New Year's goods sales to increase by as much as year-on-year.





But in reality, the data is not as glamorous as it seems. During Double , the peak number of visitors to Douyin Mall reached million, but only of these people actually placed orders. Compared with Alibaba, JD.com, and Pinduoduo, Douyin, which started off by relying on content, is still too young in the field of shelf e-commerce. Douyin still has some way to go to reshape the consumer mentality that users have already formed. At the same time, Douyin is also rapidly making up for its shortcomings in supply chain and logistics.