Alternative and immersive purchasing

Sabrina234

Experience to be shared within the community Filters  very branding focused filters appear as an overlay when a Snapchatter visits a location They are perfect for working on brand awareness by making it part of a lifestyle Standard advertisements  cannot be skipped for seconds they are displayed over Snapchat content on the users feed Source  Snapchat How to target your Snapchat Ads One of the benefits of advertising on Snapchat is its targeting capabilities Indeed the social network once again allows complementary approaches to your different audiences It all starts with classic audience targeting  Snapchat ads allows


you to qualify your target profiles based on their interests their online and real behavior their location and their demographic data  For example you can target a typology of customers by language gender age and even metro line Snapchat ads also allows you to take DB to Data advantage of your already collected data to create highly qualified audiences by overlaying your data Concretely you can count on Instant Audience Matches  Reengage Snapchatters who have previously interacted with the brand using their email phone or device ID Similar audiences  which allow you to expand your audience pool by uncovering profiles in line with your current clientele Custom pixel audiences  in order to retarget profiles who have already visited your site with a wider time window Ad engagement audiences  to retarget the





most engaged Snapchatters who have viewed all of your ads videos or filters Saved audiences  which allows you to create generic audience segments applicable to all campaigns In short a nice playground particularly for exploring the potential of retargeting the effectiveness of which we know over time What is the budget for advertising on Snapchat In reality you choose the answer to this question Indeed the Snapchat advertising network is accessible to everyone since campaign budgets start at day  even if Snapchat recommends investing between  and day to obtain real results.