So its time to change course and make sure your strategy

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To know how your strategies, tactics and campaigns are evolving, you need to establish specific KPIs for Inbound. While a strategy is generally a longterm indicator of what you want to achieve, KPIs help you measure shortterm goals, helping you know whether you are on the right track or not. Some Inbound KPIs that are important for BB include Organic and paid traffic  Find out which pages attract traffic naturally and optimize pages that are struggling. Conversion rate  The conversion on Landing Pages, forms and gated content will tell you which types of content are the most popular. MQL > SQL Ratio  Percentage of leads that go from Marketing qualified leads to Sales qualified leads.


This tells you where your objective is. Sales speed and closing rate  Some leads Bulgaria Phone Number List can be captured faster or more frequently than others. Study the trends and focus on the best leads. Customer acquisition cost and customer lifetime value  Study whether or not your customers are worth the investment you are making. ROI  The most important KPI of all, is your ROI increasing through your strategy and actions? If not, its time to pause and reconsider what youre doing. . Measure and optimize with analytics analytics in bb digital strategy It is easier than ever to have software and tools to measure our KPIs, objectives, investments and results. is always guided by your results .





In Inbound for BB, every few months, it is important that you measure the results, make sure they are in line with your KPIs, study trends and optimize the strategy based on the success of the results. Maybe what you thought would work when developing your initial strategy has not turned out to be the case, but through analysis and optimization AB testing, smart content, etc., you can adjust it so you dont miss any opportunities. This is a key facet of Inbound, and something that can elevate any digital marketing strategy to the next level. By taking these  steps into account, your BB digital strategy will benefit greatly. If your company is dedicated to BB and you are interested in using the Inbound methodology, you can contact mbudo . Mary Beth Swick Mary Beth SwickWhat to expect from a content marketing agency scroll arrow Look for.