It may suggest a lack of professionalism

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Of course, the approaches and formats can vary to suit each platform’s language, but the brand identity and focus on business objectives must remain consistent. What happens, then, is that many brands expand their channels without any planning, with disconnected strategies between them. If the website says one thing and Facebook says another, communication with the public becomes full of noise. People don’t understand who the brand is and what it delivers. And thus, they are unable to build relationships with it. Besides, scattered communication won’t help to fulfill business goals. Companies often create a new profile on a social network just because everyone is doing it or some marketing guru told them to.

But does that channel make sense for the brand? Does it help achieve any goals? Therefore, you need to plan an online presence that creates consistent communication with your audience, conveys a solid brand image, builds relationships, and Denmark Phone Number Data meets objectives. Abandoned social networks Entering new channels without planning only brings problems. It is very common: brands get excited about new social networks, but then do not realize all the work they demand. It is necessary to think about planning, content production, image creation, publishing, interactions with users, measurement, optimization, reporting, and other activities involved in every channel. And all this happens in cycles, always in motion, so as not to lose frequency and constancy (the algorithms demand it!).



Consider the fact that it is necessary to have professionals (or partners) to handle all of this. And companies do not always have them. As a result, there is a “graveyard” of profiles on social networks, full of brands that have not managed to maintain an active presence there. This is a problem because it damages the brand’s image. The users who started following the profile are abandoned, and those who visit the profile to learn about the brand are frustrated. or even that the company no longer exists. For this reason, it is necessary to plan an online presence strategy that considers all the work involved in each channel. This way, you can make better decisions about which channels to include. Overloaded service team Expanding your online presence brings many people closer to your brand.