An 8-step introduction to how to design

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A lead is a prospective customer who has the potential to purchase your company's products or services in the future .Particularly in BtoB, it is common to first acquire leads, then increase their desire to purchase, and then aim to close the deal through business negotiations .However, if you blindly acquire leads, even if the number of leads increases, the number of orders won will not increase.The important thing here is to ``clarify what kind of customers you want to acquire, and then think about a lead acquisition strategy.

In this article, we will tell you how to design a lead acquisition phone number list strategy that will lead to orders, so please use it as a reference.In addition, Nile provides web marketing consulting, including lead acquisition strategy design. If you are interested in our services, please download and view the materials below."Nile's Web Consulting Service Materials" download form8 steps to lead acquisition strategy designThe strategy for acquiring leads is designed in "Steps 1 to 6" above, and after "Step 7 Implementation of Measures" is completed, it is refined by "Step 8 Verification of Effects".Below, we will explain each process in detail.Lead acquisition strategy method that “leads to orders” <8 steps> (conceptual diagram of ordered products quickly delivered by courier from smartphone orders).



Clarify the purpose of lead acquisitionThe first step in designing a strategy is to reaffirm your purpose: ``Why are you acquiring leads?''Basically, the purpose of lead acquisition is to create a point of contact with users as a first step toward getting them to buy your product, which will lead to subsequent steps.Just because a user learns about a product doesn't necessarily mean they will buy it immediately.For example, if you find a new snack at a convenience store that costs a few hundred yen, many people will buy it on the spot, but few people will immediately buy a new car model that costs millions of yen.In order to get customers to purchase their products after long consideration, companies must take the following steps.