In this case, the content requires social

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Networking to expand the scope of propagation and break the circle; and social networking needs the content of the entry point to deepen user stickiness. In other words, Douyin not only requires high-quality content, but also needs to be widely disseminated with content, and "content+social" is imperative. Again, social networking is the foundation of monetization. In recent years, Douyin has changed from a simple short video entertainment platform in the past to an e-commerce platform with live broadcast and goods. Now Douyin uses "social" as the goal,



hoping to open up "content, life, trading" and thoroughly enter consumer life. From the perspective of commercialization, social networking is the best means to open the gate of private domain, and it can promote   Ghana Email List  commercial value mining of advertising, e-commerce , and local life. Taking live and bringing goods as an example, if Douyin further opens the door of the private domain and has a mature social environment, the anchor and merchants can attract more consumer users through the social closed loop of Douyin, thereby increasing the consumption conversion rate. For anchors, the amount of fans determines their ability to monetize.





From this perspective, anchors need to strengthen interaction with users through social means to consolidate private domains and obtain more traffic consumption conversion. Source: For merchants, on the one hand, merchants need more fans to have higher viscosity anchors to bring goods to achieve more efficient conversion. On the other hand, merchants also need to build a brand private domain to reduce costs and increase the repurchase rate of product. In other words, the stronger the social interaction, the greater the value of the private domain, and the higher the commercial value transformation of Douyin can achieve. In addition, unlike.