Do you want to inform about the functionalities

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Everything starts from that thing that determined you, in the first place, to lay the foundations of your business and to sell the products or services you offer. All the content you create and share with the world will embody the essence of your brand, its motivation and values . People are increasingly looking for meaning and a story in the things they choose to buy, from products to services. It is no longer about their simple utility, but about the story you tell further about your brand and the whole universe that compiles this story: the customer care experience, the ease of reaching you, the ease and pleasure of interacting with your brand , type of interaction, etc. All these are found in different forms of content – ​​textual, visual, audio, sensory – and are transposed in such a way as to remain true to the brand.

Formulate your purpose and set your goals So, once you have clarified your motivation, you will be able to formulate the goal (the highway of your strategy), and then the clear, measurable objectives that will guide you towards the desired results. For this, it is important to first understand the direction in which you want to build the brand and the impact it should have on consumers. Here are some ideas to help you in this process:  of your products? What kind Phone Number Data of information do your customers need and how do they expect it to be delivered to them? Do you want to educate people with both specific information and how-to tips, examples and inspirational stories they can relate to? What form best suits the nature of your products to convey this information? Do you want to create a close connection between your brand and the audience you want to reach.



How do you want to be perceived as a brand by your customers? Do you want to be a pillar of know-how in your industry? What kind of insights can you share from your company's expertise? *Obviously, the question “ Do you want to sell as much as possible? ” is a rhetorical one at the moment - any online store has this purpose in the foundation of the business, so we suggest you also think about the experience you want to offer to your customers and potential customers , about the role you want to You assume it in the relationship with them. Here are some examples of specific objectives that you can pursue through content marketing: Increasing the number of leads (database of customers and potential customers) Increase website traffic Increase in conversion rate – how many people who visit your website buy or subscribe to your services Increasing the number of mentions in social media and in search engines (brand awareness) …and other.