WHAT ABOUT DYNAMIC REMARKETING THEN

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To create it, you must put a snippet of code, which you will find in your Google Ads interface on all the pages of your site. If you want, you can also place this code in the footer of your site. Note that you can also use Google Analytics to build your remarketing audiences. Once you have managed to get a certain number of visitors, you need to create your lists. “ But isn’t that what we did just before?” Not exactly, by integrating the code into your site, you have simply taken an inventory of your visitors. Now you need to make remarketing lists . You can decide to do just one or several. To be as clear as possible, here is an example: Let's say you sell chocolates and chickens (unlikely, I grant you, but let's be imaginative for the example). You notice that one of your visitors arrived at the “chocolates” category of your site by searching for “creamy chocolates” in Google. Another typed “roast chickens” into the search engine and landed directly on the “chickens” category of your site.

To be able to “remarket” them as best as possible, the ideal will be for the first visitor to see advertisements relating to chocolates and the second, advertisements relating to chickens. You therefore have the possibility of either making a single list with an advertisement that talks Phone Number List  about chocolates and/or chickens but you risk asking one of your visitors for chocolate when they wanted chicken and vice versa. As always, Google offers you the solution, you can also decide to make two remarketing lists. The first will be called, for example, “chocolates list” and will target all people who have visited the “chocolates” category while offering an advertisement with a message about your chocolates.



The second will similarly target people interested in chicken. With Google, you can also choose to remarket in different ways depending on your business , your goal and your campaign type. You can therefore decide to do remarketing on the Google Display Network or on the Search Network. We talk a lot about Google, but you will see a little further down in the article that it is not the only platform to offer remarketing. ON WHICH PLATFORMS CAN REMARKETING BE USED? To simply answer the question, almost everywhere! Obviously, Google is the first choice for many businesses, thanks to its Google Ads platform. Using Google Remarketing Lists, you can target your site visitors while they are browsing the Google Display Network or searching on Google. It is also one of the networks that our Google Ads advertising agency uses the most. Facebook also offers powerful remarketing options through its Facebook Ads advertising platform.