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Featured by marketing advice marketing help Join me Categories Blogging Business development  Professional development Social media marketing Search Search this website Recent posts This creative marketing idea costs nothing and is super effective March Write tight March How to increase your email marketing open rates March Stability through impact February Better clients bigger fees and NO competitors February A wonderful opportunity or a nasty problem February The biggest lie in marketing isnt what you think it is February Ten times ten times ten February Grab yourself an unfair competitive advantage February Dont rush the process February Home Newsletter About Hire Me COPYRIGHT JIM CONNOLLY.

Jims Marketing Blog Marketing tips and ideas to help you grow your business Home Newsletter About About Jim Connolly My top marketing tips. Yours now for free Contact Privacy Policy How I use cookies Disclosure Hire Me Lets Grow Your Business Asia Mobile Number List Pick My Brain for the results you need Stop explaining everything. Really. Stop it By Jim Connolly June Jim Connolly marketing Curious One of the most common marketing challenges facing business owners is also one of the most serious. Im referring to a lack of regular client enquiries or sales leads. Today Im going to show you a key reason why this happens and how you can overcome it.

       

I need to start by asking you something Why do prospective clients call you email you or ask you questions The answer can be summed up in just one word. Curiosity. Its their curiosity that motivates them to get in touch with you. This means its their curiosity that provides you with business enquiries. So if you want more enquiries your task is to make them more curious. Hold that thought for a moment. Now do a quick review of your marketing materials and just look at how many questions you answer about the services you provide. This is really really important. Why Because with each question answered you reduce a prospective clients curiosity. You make them less likely then unlikely to contact you with an enquiry.