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To do everything correctly, follow these steps: Make sure your conversions are generated through the correct format. To have a non-indexed landing page that easily allows conversions, you must adjust everything according to the PPC advertising rules. Elements on a high-converting page should be demo requests, chat queries, forms for visitors to fill out, etc. Create innovative hypotheses for your landing page with your SEO and CRO specialists. Monitoring page performance is a must, along with sectional (split) testing. Separate your organic visibility with a focus on educational and informative content for SEO interest and importance. It is worth noting that there is one more approach to PPC and SEO, the so-called SEM strategy.


It is beneficial for your brand marketing because it boosts Korea Phone Number Data your company in the following way: A user is searching for your company, products and brand. The user comes across the paid ad and. This user spends several seconds on the landing page (or other PPC-friendly pages) but eventually leaves. A little later, the same user may start another Internet search for educational or informational purposes. Your brand appears in organic listings and captures the user's attention. He continues to look at your website, articles, reviews, images, etc.



If the user likes the website, its messages and its tone, they become a high-converting lead interested in your products and services. This algorithm works in reverse, so this comprehensive approach to PPC and SEO strategies works not only for your SERPs but also for brand recognition. Include ads on social networks Nowadays, digital marketers mainly focus on their SEO and social media marketing (SMM). Still, they rarely focus on the two together as two sides of the same coin. After all, the main goals of both SEO and SMM are to reach and connect with potential buyers.