Against the 'fast fashion' of Zara, Shein or H&M

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According to Greenpeace data , every second another truckload of used clothing—whether from recycling bins, old clothes, or overproduction—ends up in landfills, rivers, or incinerators. Fast fashion looms like a monster that devastates society and the environment in countries like Tanzania or Kenya. The Poisoned Gifts report reveals how exports of used clothing are also used to dispose of textile remains that Europe ignores: the gigantic mountains of garbage pollute the rivers and the air in the Global South , where in most cases they do not There are structures for its disposal. In Spain, some 990,000 tons of textile products end up in landfills every year . Textile recycling rates remain very low: only 10-12% of textile waste is collected separately for reuse and/or recycling, and less than 1% of total production is recycled in a closed cycle.

The triumph of fast fashion is driving an environmental disaster that sustainability influencers are trying to confront by advocating degrowth, a decrease in consumption and a commitment to alternatives such as recycled, organic and second-hand clothing. How to Asia Phone Number List recover deleted files in Windows 10 and 11 A recent report published in the South China Morning Post gives voice to the new sustainability influencers , who have been offered 1,000 or 5,000 dollars by fast fashion giants for a single publication on their social networks, but who have rejected them for being totally contrary to its principles. Masego Morgan, a South African social media star, or Brett Staniland, a former Love Island contestant, are some of the fashion influencers who have received offers of this nature.

In addition to rejecting them, its purpose is to denounce the environmental damage caused by large fashion brands such as Shein, H&M and Zara. They also encourage choosing climate-friendly fashion , or in other words, advocating for conscious consumption , a practice based on choosing products and services not only based on their quality and price, but also their environmental and social impact. and the conduct and corporate responsibility of the companies that produce it. On their platforms, these influencers encourage having a slower lifestyle, and repairing clothes instead of buying new works from brands such as Zara and other brands from Inditex, Shein or H&M. "Mending is a revolutionary act," her mother told Morgan. Recycled and handmade items reign supreme on their TikTok or Instagram . "We should not compete with fast fashion . Her model is already unsustainable," she emphasizes.