Las tendencias SEO en claves para Google

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SEO trends gain new importance every year because the online success of companies largely depends on search engine positioning. According to Hubspot's SEO Statistics Report , % of marketers invest in SEO and the most important metric for determining campaign success is sales growth. Do you want to climb the Google mountain in ? Let's fill your backpack with the necessary tools.

SEO Trends in
Below we explain the key factors that mark the SEO trends according to Google. The way the search engine designs its algorithm directly affects the position of your website, so you should know it to know which aspects of your strategy to reinforce.

Core Web Vitals, the on-page experience
Google has implemented what it calls Google Page Mexico Mobile Number List Experience, a name reminiscent of shows starring some pop stars. And, in fact, the search engine's objective is similar to that of any artist: to evaluate that your users feel like real stars and that their user experience on your page is optimal. Some of the parameters it measures are loading speed or usability on mobile devices, as well as interactivity and visual stability. This is Google's complete documentation for Core Web Vitals.

FAQ Outline
Google's new guidelines on FAQ pages are one of the keys to SEO trends for The most important recommendation you should follow is not to repeat the same questions with their corresponding answers in different places on your website. Mark a single page as “frequently asked questions” or you will see how the search engine penalizes your positioning.

The reason? Google uses questions and answers to shape search results in the assistant. For this reason, the ideal is that you design a frequently asked questions scheme that avoids commercial language and whose objective is to answer your clients' real questions. Google will value their usefulness and that will help you position yourself better.



Importance of technical SEO
The most important part of a good SEO strategy is the text and the SEO trends are not going to change that. However, technical SEO will become more important. Issues such as image treatment, the presence of dirty code or excess labels could penalize your positioning . For this reason, it will no longer be enough to place keywords in strategic places and with adequate density. On the contrary, the use of specific tools and collaboration with professionals will become increasingly necessary, so that they allow you to have a deep SEO analysis of your website .

Mobile First Index
We have known for some time that the Internet is consulted more from mobile devices. However, most web developers and marketers work from offices on desktop computers, which from could become a problem.

Google plans to decide the web positioning of sites based solely on data extracted from connections from mobile devices . While this may seem crazy to us, the truth is that, for the search engine, it makes perfect sense. Google's business model is based on solving its users' questions. If they connect more from their phones or tablets, the logical thing is to first show them the results of pages that work best on said devices.