While looking for marketing tricks that dont work or are even harmful I encountered a certain difficulty BB tactics are often not applicable to BC marketing Therefore before we start analyzing what is already passe it is worth distinguishing these two areas Thus in the area of BB communication fully automated emailing should become a thing of the past Paradoxically the development and popularization of automation tools played an important role in its devaluation The boom in the use of these solutions with great frequency by many companies meant that recipients faced with inboxes
being flooded with all kinds of sales messages began to become indifferent to the content and the message contained therein and even added them to the spam list Currently emailings even the most personalized refined and sent to a precisely defined recipient Cell Phone Number List group bring poor results compared to other BB marketing tactics unless they are part of a larger marketing strategy The key to success is not sending emails to any target group consistent with our buyer persona but sending emails to people who expect these messages ie have already had contact with our brand before If we are talking about BC
relations all kinds of flashy promotional and discount campaigns are blacklisted by consumers At every step we see common slogans such as Buy Take advantage of the promotion See effective and as a result of their overuse marketers face a lack of attention the more messages recipients have to filter out the harder it is to reach them It is worth noting that modern consumers read carefully and carefully obtain information about products or services before making purchase decisions and they have mastered finding the best offers.