JugueToks brings smiles to 131 boys and girls

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JugueToks is an initiative that has been carried out since 2010 and is responsible for bringing toys to Mexican boys and girls in vulnerable situations from allied organizations of Grupo Restaurantero Gigante (GRG).

The process is very simple: every year collaborators are called by GRG's Social Responsibility (SR) department to sponsor the children of allied organizations and provide them with a time of fun.

Last year the initiative was modified and GRG collaborators visited a nursing home, who for a couple of hours forgot that they are a unfortunately forgotten sector. But... what happened this year?

We invite you to watch the following video to find out!


JugueToks, a success in times of pandemic
11 years have passed since this social responsibility initiative was consolidated as one of the most important and anticipated by the group's collaborators, and this year it could not be absent.

On this occasion, Grupo Restaurantero Ecuador Mobile Number List Gigante contacted Fundación Azteca so that through Juguetón they would make a strategic alliance and it would be a win-win for two initiatives that have the same objective.

Juguetón has been carried out since 1995 and is a toy collection campaign to give as gifts to the millions of boys and girls in vulnerable situations who live not only in isolated communities, but also in hospitals and homes.

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Today, Fundación Azteca's Juguetón is considered the largest toy collection campaign in the world.

To continue adding support and because the traditional mechanics could not be carried out in the same way as previous years, this 2021 he joined JugueToks .

As a token of gratitude for this alliance, GRG gave away 14,000 discount coupons from the group's restaurants, which were given to families who came to the TV Azteca facilities to donate toys.

131 smiles thanks to strategic alliances
This year Juguetón donated 131 toys that were destined to two allied foundations of Grupo Restaurantero Gigante that serve children and children in vulnerable situations.


One of these organizations is Adolescencia Feliz Evitando Callejerización Infantil AC (AFEECI) , an organization founded in 2006 that was born from the concern to work in favor of the most vulnerable groups.


Its main objective is to strengthen and empower boys, girls, adolescents and their families in the Tacubaya area, in the face of risk factors associated with being homeless to promote their comprehensive development and life project.
               


This organization, which is part of GRG's Productive Projects , serves approximately 55 boys and girls a year, and with this donation of toys they managed to bring joy to 32 boys and 20 girls.

At AFEECI we are very grateful for this type of support, which consolidates our relationship with GRG, while providing a moment of happiness for all the boys and girls we serve.

Hugo Melendez, administrative director of AFEECI.
Another organization that was supported by this alliance was Hogares Providencia, a Private Assistance Institution (IAP), which since 1979 has been dedicated to protecting, safeguarding and promoting the rights of girls, boys and young people who, due to some life circumstance, They have had to survive on the streets, or are on the verge of remaining on them as an alternative to subsistence.

Grupo Restaurantero Gigante approached this organization through the Food Bank, since Panda Express —a restaurant that belongs to the group—has donated food to the institution since 2019. To date, IAP serves 79 boys and girls, and they were the ones They benefited for the first time from Juguetón and JugueToks.