And even if it succeeds, by paying for impressions, the clientwill constantly pay for his own viewing, which, of course, does not suitanyone. Now there is a solution! Instead of a thousand words - one click to seeyour media banner on YAN sites and Yandex external networks. And, mostimportantly, the "Targeting" button allows you to see how the adlooks on the site without spending the advertising budget. Clicks andimpressions are not counted and do not affect statistics and CTR. It's noweasier for the advertiser to create a "proof" for the existence ofthe ad. And in the case when screenshots are not sufficient evidence, theclient can see the ad on his own using the new function.
Source Two shopping ad formats in Google Images The Google Canada Email List team is testing two new shopping ad formats in Google Images: Showcase ads andShoppable ads. Shoppable ads allow you to display multiple products availablefor purchase on mobile and desktop. Google introduced showcase ads back in2017. Valery Ponomarev, ArrowMedia PPC Leading Specialist Yandex has been usingMarket offers in image search for a long time, finally, and Google has addedthis option to its Shopping Campaigns as a test so far. Displaying shopping adsin image search will lead to an increase in traffic, this will allow sellers toget additional transactions, which we cannot but rejoice.
However, showcase shopping ads and local product ads inRussia are not available at the moment, so I expect a small increase intransactions thanks to Google Image. Advertisers using Google Shopping with the"Maximum clicks" and "Manual CPC" strategies shouldcarefully monitor the budget and traffic of their campaigns by analyzing thesearch query report to make timely adjustments to the list of negativekeywords. If you do not have time for a thorough analysis, switch to strategieswith automatic bid management or Smart Shopping Campaign. Source Google Adswill remove the "Average position" metric Google Ads will remove the"Average position" metric from reports in September and replace itwith four new ones.
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