Latest Armenia Email List Marketing Made Easy

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Comments Comparison of full and operational values One ofthe most common mistakes when building a KPI system is comparing “warm withsoft”. Often, being in tables with large amounts of data and formulas, amanager forgets which value is complete and which is operational. Let's give asimple example. The analyst calculated that the acceptable total cost ofattracting a new client (CAC) to a web studio is 60,000 rubles. The marketingmanager ran an advertising campaign with a budget of 200,000 rubles, with whichhe attracted four new customers.

He divided one number by the other, came up with anArmenia Email List acquisition cost of 50,000, and gleefully wrote in the report that the campaignwas successful and that the channel needed to be developed. At the same time,he forgot that 50,000 rubles is an operational value, and the norm of 60,000 isthe full value, taking into account all costs. And I could have been verymistaken, because if we add, for example, the payroll of the employees who ranthis company to the 200,000 direct advertising costs (as well as otherindicators of associated expenses), then the final total CAC amount for the campaigncould significantly go beyond the norm.

Financial model of the studio / agency Of course, theindicators described in our review are directly related to the construction ofthe studio's financial model. For those who are interested in this topic, Irecommend reading my material about an example of a financial model templatefor a web studio with a detailed analysis. Planning approaches I would alsolike to make a small note about standard approaches to planning. As a rule, inany financial plan, a number of indicators are “fixed” as given at the input,and this makes it possible to calculate the values ​​of other output indicatorsusing formulas.