Let's talk about the “About us” section and its great importance

minasulatana

Without a doubt, your potential customers still do not know you well and are considering the possibility of purchasing from your store, and to do so they will make sure that it is a trustworthy website before making a purchase. That is why today we are going to be talking about this element that is part of every web page, whether it is a virtual store, a blog or any other type of internet site. What is the “About Us” section? The “Who we are” or “About us” pages are sections or categories of websites that descriptively summarize the birth of a business, the Phone Number List  members of the responsible team, and most importantly, explain the mission, vision and values ​​of said business. To clarify this, now you will surely better understand the importance of this page on your website, especially for those who visit you, but do not yet understand your virtual store. However, if you have a virtual store, you are probably in the same situation as most people in charge of this type of business, and you find it difficult to talk about yourself and your team.


Have you ever been in a situation where you can sit in front of a blank page all day, just thinking about telling something about yourself and you get stuck? That is why the "Who we are" section of your virtual store is definitely not finished or written in a very similar way to other pages, and most importantly, without the personality and essence that those who decide to read it are looking for. Therefore, today I bring you 6 simple ideas to talk about the content of your company's page from the most "human" perspective. But first, I'd like to clarify the question you're definitely asking yourself now, if you haven't paid much attention to this part of your site: What is the need for the “about us” section? Just like a big brand already has a strong reputation and no one would hesitate to buy its products even online,



Virtual store can be considered a risk, so visitors will want to learn more about its information and its company to make purchasing decisions. You must have noticed that very few online stores have an “About Us” page that meets the expectations of visitors and answers their questions: What is the story behind the product? Can I be trusted? Why should I choose this store/brand over another? Additionally, visitors to your page will be interested in meeting the people behind your project. An effective About Us page that shows who you are and what you do is the best cover letter and sales pitch for your brand: Helps you gain the trust of your visitors Differentiate yourself from other competitors Increase the probability of converting visitors into customers 6 Tips for Creating a Really Effective “About Us” Section These can be some of the best suggestions when creating the “Who We Are” or “About Us” section to connect with those who want to learn more about who is behind your business.