Instant messaging: what it is and useful examples for companies

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The emergence of the Internet and the smartphone brought many benefits and one of them was instant messaging . This simple and dynamic chat changed the way we communicate with friends and family and also with companies.

Currently, more than half of the world's population uses instant messaging and a third of  Latin American companies communicate with their customers through chat.

In this article, we'll explore what exactly instant messaging is and provide practical examples of how businesses can leverage this technology to improve their efficiency, productivity, and customer satisfaction.

What is instant messaging?
Instant messaging is a form of real-time communication that allows Telegram Number Data people to send text messages, images, videos and multimedia files through messaging applications, such as WhatsApp , or specific platforms, such as Facebook.

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Instant messaging connects people in real time
Unlike traditional emails, which can require time to receive a response, instant messaging allows for instant and dynamic interaction between people.

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What are the most popular instant messaging applications?
Most popular messaging applications in the world
WhatsApp, WeChat and Facebook Messenger are the most popular messaging applications in the world.
WhatsApp, WeChat and Facebook Messenger are the most popular instant messaging applications in the world. Together, the three applications have more than 4 billion users: more than half of the world's population!



With  2 billion users , WhatsApp is the most used messaging application in the world . The countries with the most WhatsApp users are India, Indonesia and Brazil. Throughout Latin America, WhatsApp is the most popular messaging app.  In Mexico, WhatsApp is the most popular instant messaging.