SEO tips to position your videos on YouTube

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The increase in competitiveness in the large video search engine forces us to increase efforts to position our videos. NOERGIA_16_03_14 YouTube continues to grow and is now the second most used search engine. Every minute that passes, nearly 40 hours of videos are uploaded to their servers and positioning yourself in the search results among all of them becomes increasingly difficult, especially if certain essential SEO factors are not taken into account to help position the videos. One of the reasons why we must take care of the SEO of our YouTube channel is that if it is well cared for it will attract organic traffic, which can lead to conversions, visits to the blog, the website or the online store. This organic traffic to the YouTube channel also helps companies create brand image among many other benefits. Five SEO tips for your YouTube videos Below we will see some essential SEO tips so that your videos are positioned in YouTube search results and thus increase your number of visits.

Video title: As with the SEO of any website, the title is the first thing we must take into account. We will obviously use keywords and try to think how the user would search. We can use the automatic search function of Google and YouTube to evaluate and discover the most interesting keywords. As we type in either of the two search engines, the suggested search function will show us different user searches that will guide us to the one that best fits the content of our video. We will try to carry out this search Phone Number List  using one or two of the strongest keywords related to the content, to achieve greater effectiveness. File title: it is a very common error to also upload the file as it has been generated. If, for example, you have recorded a video with your smartphone and upload it to your channel, it may have a date.avi or mp4 format, this does not help the algorithm to recognize the content of the video itself. Before uploading the file, we must rename it, to do this we can simply use the most relevant keyword in the content, for example: keyword.



In this way the algorithm will be able to know what type of content is being uploaded, something that will be later reinforced by the assignment of the title that we chose in point 1 of this list. Description of a video on YouTube: now that we have a file with a good title and it is already uploaded to YouTube, we must assign a good description of it. We must try to write a brief summary of two or three lines that explains the content or topics discussed in the video. Obviously we will try to use all the keywords we can, but the description must be written for both users and search engines. , so it is not advisable to abuse keywords. Subtitles help SEO: subtitles on YouTube are also content that can be analyzed by the search engine's algorithms, so it is worth taking them into account whether our video contains voices or not.