WHAT IS THE BEST DIGITAL INVESTMENT FOR MY REAL ESTATE PROJECT?

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This is the most frequently heard question from directors and commercial teams of different real estate development companies. What they say is that no matter what medium they use, the results do not occur in the first 2 or 3 months of testing the medium, therefore it is necessary to opt for another medium.

We did an analysis of the way in which these strategies are executed and it turns out that they are for periods, the most common being 3 and 6 months. Here I show the most used tests:

Test 1: I upload my project to a real estate portal

It is a quick and easy way to test a digital medium for a project; there are Telegram Number Data even free portals that allow you to display projects for sale. In most cases, the developer ends up paying a monthly fee to the portal to be able to generate leads, due to the low cost of these strategies, normally their test phase duration is on average 6 months.

Test 2: I ask my marketing agency to place paid ads on Google Adwords and Facebook Ads directed to my website.

Nowadays, having a marketing agency that does not do Facebook and Google ads is difficult to find and practically all companies that have an agency have a website, starting to use these means is normally easy but requires a much higher investment than using a portal, due to this the tests often last around 3 months.

Test 3: I am looking for an agency specialized in real estate digital marketing

There are two ways to enter with a specialized agency, that you have never done anything and they look for you, in this case it normally becomes a 3-month trial, since you are new and you do not know when the results will arrive.

The other option is to have gone through tests 1 and 2, and not have had the expected results. In this case what happens is that sometimes the developer is confused about how to use digital tools to sell because what they tell us is that sales do not even occur until 2 or 3 months after they received the prospects and this It generates a lot of frustration, however, due to the experience of these specialized agencies, many teams manage to increase their conversion to closing rates and become success stories.

Test 4? And the results?



They normally repeat the testing process, when this happens most of the time they still do not have immediate results as the sales teams would like, which causes them even more frustration. From our experience the results begin to be seen after the 3rd month. and these are more effective when you have specialized consulting for your sales and marketing team to be able to keep track of prospect tracking.

If you want to know what is the best investment to meet and exceed your sales goal using digital media, it is essential to have a strategy for more than 6 months that has clear communication between your marketing and sales team to know exactly the purchase situation of each of your prospects, if it turns out well you can close up to 100% more sales than by trying different means, just remember that selling a house is not like buying shoes, it is a financial decision of your clients.