Myths and truths about entrepreneurship

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In this article, we are going to demystify the myths and truths that encompass the act of undertaking. After all, there are many Brazilians who dream of owning their own business . If you are part of this group, see facts about entrepreneurship. This is information that has everything to attract your interest in any of the different segments of the economy. A survey released in January this year by Serasa Experian shows that the number of new businesses broke a record. Never, since these numbers started to be monitored in  have so many people undertaken in Brazil. The new coronavirus pandemic and high unemployment rates have led many Brazilians to reinvent themselves. And they ended up choosing to have their own business. However, it is important to say that the number of entrepreneurs in the country had already been growing in the last 5 years, well before the pandemic. Therefore, entrepreneurship is, in fact, one of the solutions to boost professional careers and also financial gains. But like everything, entrepreneurship has its pros and cons. For you to better understand the myths and truths surrounding this subject, check out the following list.

Myths and truths about entrepreneurship Be original Many would-be entrepreneurs imagine that their product has to be completely original, something truly new on the market. This is one of the myths that has perhaps been most fueled by stories of genius people who invented something new and became millionaires. The truth is that there are few people like Mark Zuckerberg, inventor of Facebook. According to surveys, only 11% of Brazilian entrepreneurs present truly innovative products or services. So don't waste time and money trying to be a Sparrow Teacher! There are solutions that have already Email Marketing List  been tested on the market, such as the franchise model , which focus much more on business security than on originality. 2. Truth: Products with a differential increase an entrepreneur's chances of success As we saw above, the originality of the product or service is not a decisive factor for the success of a business. But it is a differential that can highlight your product in a certain niche market. This difference increases the possibilities of the entrepreneur to be successful. Imagine that you decide to undertake in the food industry. There are so many possibilities when you think of a restaurant, right? Well then, what can your restaurant offer that is different to make it stand out among so many others? A fast and excellent service? Types of food for a more specific group of consumers, such as vegans.



How about a welcoming and creative environment It's the little details like these that make the difference! Study the market well, get to know your competitors, plan the step-by-step process for building your business and look for a competitive advantage. 3. Myth: Having your own business provides more profit and a calmer life Many people dream that entrepreneurship is the fastest way to make more money and have a life with more freedom and less stress. Firstly, it is worth remembering that the capital to undertake must be sufficient not only to open the business. Profit takes time to come. Until that happens, money is needed to keep the business running, the so-called working capital. According to SEBRAE research , 3 out of 10 new businesses close their doors in the first 5 years of existence. The main cause is the lack of working capital. Planning is essential! It is essential that a study be carried out with the projections of expenses for opening, necessary working capital and time for return on investment. In some cases, this assessment is already ready. For example, when the entrepreneur opts for an already established franchise , he has a complete study in this regard in his hands. The entrepreneur owns the business. Therefore, you must dedicate yourself to it as much as possible, knowing every detail and seeking solutions to everyday problems.