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Assume for example that you are a plumber in an area of ​​Zografou in Athens. By listing your business on Google Maps when your potential customers search online for a plumber operating in the Zografou area your business location will appear on the map precisely marked with the distinctive icon. At the same time your store address and phone number will be displayed so users can see at a glance how close you are to them. Proximity is a decisive factor that engages your prospects and greatly increases the chances that prospects will choose to contact you. This tactic can therefore significantly help generate leads. Contents Marketing Leads SEO Search Engine.

Optimization Marketing Leads SEO Search Engine Optimization Another way to improve marketing leads is to optimize your website for search engines i.e. to make the appropriate moves for SEO Search Engine Optimization . You must use keywords on Job Function Email List your website that will reflect all those terms that the public is likely to type into the search bar when looking for the products or services you offer. For example if you are a cobbler you might think that the term shoes is the keyword for you. However users who type in shoes are probably looking to buy shoes not repair them. For this reason a cobbler will prefer to use keywords such as damaged shoes shoe repair heels etc.



It is extremely important to put yourself in the shoes of your prospects and understand what questions they would ask and which of them your business could be the answer to. Even if your business doesn't have a corporate website yet you can list it on Google maps. You can also create a business page on Facebook and enter the most suitable keywords there. Even better of course is to look for a lead marketing solution that includes a website that will help you generate leads AND attract new customers.