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learn more with a "get inspired" button which refers to reading an article rather than the classic "read now". Tip for Microcopy Writers – Avoid using strong and clear imperatives such as “click here”, “read now”, “buy now”. If they once worked, the user experience on the web has evolved. We have emerged from the digital caves and we need Microcopy that gives us the ability to act out of curiosity and personal instinct. Not by imposition like when we have to make the dog sit "siz!". In general, writing for UX (known as UX writing) is writing that streamlines navigation. Microcopy what are they for user navigation Easy

Web Marketing Nicola Onida Digital Marketing It is not a story text, Buy Bulk SMS Service information or entertainment. It is more of an unexpected caress that the user welcomes when he has to perform online actions and finds himself in a moment of choice. When to use Microcopy Microcopy for websites Let's say it out loud: websites are all alike. Except the ones done well. Why? After reading a few lines you will realize that the problem is not the design. But rather the type of communication of your company website . They all talk to you the same way. It is not easy to find an e-commerce owner who understands how important it is to personalize your microcopy (and therefore your message). type of communication. Nowadays, what you write represents your identity. For this reason, communication in line with your objectives will allow you to reach your audience in a differentiating and non-anonymous way.



personalità Cosa fa la differenza tra copywriter e giornalista? Avere una mente creativa permette di affrontare un discorso (spesso trito e ritrito) in maniera sempre nuova e mai banale. Non è l’esposizione dei fatti così come si conoscono. Si tratta, talvolta, di rendere affascinante qualcosa che è invece estremamente noioso. Come non annoiare il lettore già dalle prime righe di testo? Tira fuori un po’ di verve. Modula la tua personalità di scrittura in base al tone-of-voice del tuo pubblico. Ma prova sempre a