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Google has opted for artificial intelligence and 2024 will be the year in which it integrates it into a large part of its tools. The company already uses generative AI in its Google Chrome search engine, in the Bard chatbot or with more advanced options in the Google Pixel 8, now it has reached Google Maps. The company will integrate artificial intelligence into Google Maps so that users can find places through a conversation with a bot. The application will collect data from more than 250 million places and 300 million users to offer personalized information to simple searches. The novelty of this update is that it will no longer be necessary to know the name of a place, but rather people. You can enter general references such as “places with a luxury atmosphere in Barcelona” . Google Maps will offer a series of locations that may be relevant: buildings, art galleries, restaurants, clothing stores, etc. This update has passed the development phase, but is currently only available in the United States. Google is optimistic and hopes it will reach the entire world in the coming months, Pocket has now reported .
This is how Google Maps uses generative AI How Google Maps' artificial intelligence works is simple: users ask a question and the application offers them an answer . People can add specific information to get more accurate results, or they can be guided by the chatbot's follow-up questions. Google Maps will allow users to filter searches as much as possible with the attributes they expect to find in the destination , for example, open until a certain time, that it America Mobile Number List serves breakfast or that its products fit a price range in the case Of the stores. Artificial intelligence could completely change the way the tool is used. The application will allow searches to be saved in the form of a list so that users can consult the places at any time. They have also worked on the option to share the results on different channels just as can be done with a conventional search. When will Google Maps AI arrive in Spain? The use of Google Maps' generative AI has not yet spread in the United States, as it is restricted to some users and locations, according to a company statement.
People will have to enter the attributes of an area so that Google can recognize it as such, for example, owners describing their business or the opinions of tourists visiting a monument. The company has made a statement in which it highlights the role that its network of Local Guides will play in the dissemination of the tool in all countries of the world. These people write opinions, reviews, share photos and answer other users' questions. about a place.In many organizations, the reins of martech are firmly in the hands of the IT department. Now, while this may seem like a match made in technology heaven, it often turns out to be less than ideal. Because IT and marketing see the world through fundamentally different lenses. IT departments, bless them, are the wizards of implementation. It's about the practicalities, the zeros and ones, the perfect functioning of the systems. And that's great, right? But here's the kicker: when it comes to martech, the story doesn't end with implementation. It's not just about getting the system up and running; It's about what you do with it. This is where the paths diverge.
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